𝐓𝐡𝐞 𝐏𝐫𝐢𝐜𝐞 𝐌𝐚𝐲 𝐍𝐨𝐭 𝐌𝐚𝐭𝐜𝐡 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐁𝐞𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭

If you've owned a home in Bend for several years, you may have a number in mind for what you believe your home is worth.

Maybe it's based on what a neighbor recently sold for. Maybe you remember what homes in your neighborhood were selling for during Bend's rapid growth. Or perhaps an online estimate has given you a number that seems reasonable.

But when you're preparing to sell, there's an important question to ask:

Does that price still match today's Bend real estate market?

The answer may be different than you expect.

Bend's Market Can Vary by Neighborhood and Price Range

There isn't one number that represents every home in Bend.

The latest Altos Research market report for Bend's 97701 ZIP code, dated September 22, 2026, shows a median list price of $654,900, with homes spending a median of 70 days on the market. Nearly half of the active listings—48%—had experienced a price decrease.

In Bend's 97702 ZIP code, an August 3, 2026 report showed a higher median list price of $749,900 and a median of 63 days on market. At that time, 54% of listings had experienced a price decrease.

Those differences matter.

A home in one part of Bend may have a very different market position from another property just a few miles away. Price range, lot size, condition, age, and features can all affect how buyers respond.

The Price You Remember May Not Be Today's Price

Real estate values aren't fixed.

A home that sold for a certain amount several years ago isn't automatically worth that same amount plus a certain percentage today. Likewise, an older appraisal or online estimate shouldn't be the only number used to determine a listing price.

Today's value is influenced by what buyers are actually seeing and purchasing now.

That includes:

• Recent comparable sales
• Current homes competing for buyers
• Inventory in your area
• Property condition
• Remodeling and updates
• Lot size and location
• Price range
• Buyer demand
• How long comparable homes are taking to sell

This is why looking at current market data is so important before putting a Bend home on the market.

Buyers Are Paying Attention to Price

Today's buyers have plenty of information at their fingertips.

They can compare your home with other Bend properties within seconds. They can see the asking prices, photos, features, days on market, and price changes.

If a home is priced significantly above similar properties, buyers may decide to keep looking.

The Altos reports provide a useful example. In both 97701 and 97702, a significant percentage of active listings had already experienced price reductions—48% in 97701 and 54% in 97702 in the respective reports.

That doesn't mean every home needs a price reduction.

It does suggest that pricing correctly from the beginning deserves careful attention.

Overpricing Can Affect Your Selling Strategy

It's tempting to start with the highest number possible and see what happens.

But if the price is too far above what comparable homes support, you may miss buyers who are actively searching in your property's price range.

You may also spend more time on the market before making an adjustment.

In 97701, for example, the September 2026 Altos report showed an average of 106 days on market and a median of 70 days. In 97702, the August report showed an average of 103 days and a median of 63 days.

Days on market don't tell the entire story, but they can help show why sellers shouldn't assume that every Bend home will sell immediately simply because demand for the area remains strong.

Your Home's Price Should Reflect Its Specific Market

One of the biggest mistakes a seller can make is treating Bend as if every property is competing in the same market.

The Altos reports show meaningful differences between market segments.

For example, in 97701, the report's four price segments ranged from a median of $539,450 to $1,447,500, with different home sizes, lot sizes, ages, and days on market.

In 97702, the segments ranged from $549,000 to nearly $2 million. Days on market also varied between segments.

This is why a broad Bend median price isn't enough to determine what an individual home is worth.

The most useful comparison is between your property and homes that buyers are actually considering as alternatives.

What Should Bend Sellers Look At?

Before deciding on a listing price, consider more than just what you hope to get.

Look at recent comparable sales, current competition, price reductions, days on market, and the characteristics of homes selling in your particular price range.

Then consider your own home's condition, improvements, location, lot, layout, and features.

The goal isn't necessarily to choose the lowest or highest price.

It's to understand where your home fits within the market right now.